Why Comme des Garçon Keeps Disrupting Fashion

Comme des Garçon has never behaved like a traditional luxury fashion house. Since Rei Kawakubo founded it in 1969, the brand has cultivated a reputation for subversion, constantly dismantling the aesthetic codes that govern mainstream style. While other labels chase fleeting trends, Comme des Garçon thrives on dissonance, preferring rawness over polish and tension over…

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